Cancer Awareness Events
ChuckStrong Tailgate Gala
In the fall of 2012, Indianapolis Colts Head Coach Chuck Pagano was diagnosed with acute promyelocytic leukemia (APL). Shortly thereafter, the Colts initiated a fund-raising campaign called CHUCKSTRONG. Through the sales of CHUCKSTRONG T-shirts and wrist bands and donations collected to honor two Colts cheerleaders who shaved their heads, $454,600 was raised as fans were quick to support the campaign. In all, 18,603 T-shirts and 22,038 wrist bands were sold.
In the spring of 2013, the Colts continued to support IU cancer research in honor of Coach Pagano through the CHUCKSTRONG Tailgate Gala. Since the inaugural event, this interactive gala has raised $3.7 million through corporate sponsorships, live and silent auctions and challenges issued by the coach in which he and his wife, Tina, contributed matching gifts.
For more information, contact Amber Kleopfer Senseny at (317) 278-4510.