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24 Hours of Booty charity cycling event to partner with IU Simon Cancer Center

INDIANAPOLIS -- (May 16, 2012) -- 24 Hours of Booty, the official 24-hour cycling event of the Lance Armstrong Foundation and the premier national 24-hour road cycling charity event in the country, is coming to Indianapolis in June and funds raised will benefit the Indiana University Melvin and Bren Simon Cancer Center.

Lance Armstrong, founder of LIVESTRONG, was treated and cured of testicular cancer by Lawrence Einhorn, M.D., of the IU Simon Cancer Center. All funds raised through 24 Hours of Booty will benefit the cancer center’s research. Doctors, staff and cancer survivors will help with the volunteer efforts and recruit members for the Booty Organizing Committee and event day volunteers.

The Lance Armstrong Foundation is the national beneficiary of the 24 Hours of Booty charity event. The 24 Hours of Booty ride in Indianapolis will take place at Butler University from 7 p.m. Friday, June 29 through 7 p.m. Saturday, June 30.   

It will take place on a traffic-free loop on Westfield Boulevard, North Kenwood Avenue, North Illinois Street, West 46th Street, Boulevard Place, and 52nd Avenue.

“24 Hours of Booty will be a fun, exhilarating day as we ride a course at Butler,” Edward F. Srour, Ph.D., Robert J. and Annie S. Rohn Professor of Leukemia Research at IU School of Medicine and a researcher with the IU Simon Cancer Center, said. “More importantly, 24 Hours of Booty raises awareness of cancer research and will provide funds for important research at the IU Simon Cancer Center. We’re grateful for their support.” Dr. Srour and Theresa Vernon -- assistant director of development at IU Simon Cancer Center – are the organizers of the cancer center’s 20-person cycling team, Pedaling Cures.

“We are ecstatic about adding Indianapolis to our family of event markets,” said Basil Lyberg, executive director of 24 Hours of Booty. “Butler University and the community have gone above and beyond to welcome us and will play a tremendous role in helping us continue our mission.”

The non-competitive charity cycling event is geared for teams and individuals of all ages and cycling abilities to help raise funds, public awareness and support for the Lance Armstrong Foundation and local cancer charities. To participate in the 24 Hours of Booty of Indianapolis, each rider is required to pay a $65 fee to register and raise a minimum of $200 prior to the ride. For more information or to sign up for the event, visit www.24hoursofbooty.org.

The Indianapolis event is joining three other 24 Hours of Booty cancer charity cycling rides in Charlotte, N.C., Columbia, Md., and Atlanta.

Meet Michael Brunsman

Michael Brunsman is a member of Pedaling Cures.

About 24 Hours of Booty

24 Hours of Booty, Inc. – which runs the Official 24-Hour Cycling Event of LIVESTRONG and the premier national 24-hour road cycling charity event in the country – is a registered 501(c)(3) non-profit charity located in Charlotte that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for LIVESTRONG and local cancer organizations.  Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, the Ulman Cancer Fund for Young Adults in Columbia, Md., and Aflac Cancer Center of Children’s Healthcare of Atlanta.

In 24 Hours of Booty’s 10-year history, more than 10,000 riders have raised more than $6 million. For more information, call 704-365-4417 or visit 24hoursofbooty.org.